Karl Craig-West

From a business point of view I'm very sceptical and increasingly cynical about the use of Social Media such as Facebook, Twitter, Linked-in, blogs etc.

I've yet to come across a small business (or even a large one) that has a demonstrable (and profitable) return on investment from the time and effort they put into marketing themselves through these types of channels.

There's plenty of anecdotal evidence that product interest and awareness has increased but only when it can be proven in dollars (or Pounds here in the UK) that a certain amount of effort equals a certain level of increased profitability will I be completely convinced.

When advising businesses on this I always try and lead them into measured use of the media. You could easily spend hours promoting your business through Facebook, Linked-in, Twitter etc and have absolutely nothing but a bunch of followers at the end of the day.

Don't get me wrong, I love social media, it's fun to be involved in. But please prove me wrong and...

"Show Me The Money!!!"