Karl Craig-West Business blog writer, website builder, public speaker and world record holder

23Sep/132

Make what you can sell, don’t sell what you can make

A few months ago I went to a seminar on Lean Startups which was aimed at tech firms looking for some startup ideas etc. While there the speaker threw out the phrase “Make what you can sell, don’t sell what you can make”. And this got me thinking (when I got to grips with what [...]

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21Jan/133

How to recognise potentially good business ideas

One of the biggest challenges that many of us in business have is the sheer number of potentially good business ideas or potentially profit-making concepts that we tend to generate. Now I say that’s a problem because very few of us have the resources available to have someone else do some digging to work out [...]

9Nov/120

How to assess a business opportunity Part 5: Motivation

OK, so this is part 5 in my series of articles on ‘How to assess a business opportunity’. This time we’re looking at (cue uplifting music and training montage…) motivation Motivation is best described as the reason or reasons that anyone does anything. But let me expand on that just a little: Always bear in [...]

5Nov/120

How to assess a business opportunity, part 4 – Experience

Since beginning this series on ‘how to assess a business opportunity’ I’ve realised that writing just 4 or 5 articles was simply not going to be enough. In fact I could write a dozen articles and something else might occur to me for consideration. However, this time we’re going to look at ‘Experience’ or ‘Expertise’. [...]

22Oct/122

How to assess a business opportunity, part 3 – Money

The third part of this series is a very important part of ‘how to assess a business opportunity’ and it’s all to do with money. You see, despite what many people say, money is incredibly important. In fact, some folks even go so far as to say that it’s almost as important as oxygen in [...]

25Jan/120

Looking for ideas on starting a business?

Many people today are looking for ideas on starting a business. With redundancy looming for many the allure of self-employment is growing. But what if that’s you and you’re stuck for ideas on what business to enter? Well the obvious answer would be to start in business doing what you’re doing in employment. This demands [...]